Your hosts Mike, Abbey & Damen are the creators of 12k in 12 Weeks Fitness Coaching Course & Founders & Owners of Coffee Over Cardio. Listen as they interview unique Fitness & Marketing gurus on how they made it to the top! Get inspired and learn how you too can leave your 9-5 and live out your true passion. Soak up knowledge from those that started from humble beginnings and have made it to the top of their professions.
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"Learn from other's mistakes so you don't have to"

EPISODE 8

Greg McCoy: Hidden Gym & Destination Gym Founder

Do's and Don'ts of opening a gym. Also, how are you impacting your community?

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EPISODE 7

Abbey Scott: Why Have A Business Mentor

Make more money with the right mindset

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EPISODE 6

Mike Crowson: Ideal Client/Niche

Foundational Pieces That You Are Missing Out On

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EPISODE 3

Frankie Guerra- Private Personal Studio

He took his training his from few hundred bucks to 10's of thousands each month.

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EPISODE 5

No Doubt Private Training Studio: Frankie Guerra

$5 Clients to Multiple 6 Figures

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In this episode we learn about:

How Frankie Guerra went from and aspiring basketball player, to multiple 6 figure training business

Finding your worth and value through investing in professionals

How to build genuine relationships which then lead to client retention

Learning to sell SOLUTIONS and not just training.

Frankie's Top 3 Tips For anyone starting out!

Episode Highlights:

1:30-5:12: How Frankie got started as a trainer, younger health concerns. Aspiring basketball player but didn't pan out. Standing at a holistic point of view, chasing his calling!

7:10-9:55: Getting through the obstacles. Overcoming the obstacles by staying true to himself and his overall goal

10:00-16:20: Why investing in someone for your own growth and education in a certain field is important, and why so little people do so.

16:40-18:35: Focussing on your ideal client, don't go after everyone! Find your target audience!

18:50-21:40: How to stop the $9 an hour or working for a big corporate gym and start your own training business. What you need to know!

21:16-24:23: Investing in keeping your peace of mind an structure of your business by letting someone who knows what their doing, take care of it. How do you value your TIME, and what would you pay to get the best out of it.

31:22-34:31:Thinking about tomorrow and the importance of such. Believe in YOURSELF!

37:36-: Realizing its not about money. It's about passion OVER the love of money.

41:30-49:20: The importance of client retention! Building a relationship on exactly what people want and have to do, and laying it on the table.

53:35-57:06: Asking for commitment, providing solutions. Making someone realize what they NEED! Show value to YOU and your CLIENTS.

57:22-59:53: Frankie's top 3 tips for someone starting out!

 

Powerful Quotes:

"Just because it's cheap, doesn't mean its worth it"

"When you realize how much life you're getting back, the investment is priceless"

"if you focus on today, you're never going make it anywhere"

"if you don't have the urge to create, then its not going to do anything for you"

"You can't do EVERY SINGLE THING"

"Results equal reminders, relationships equal retention"

"stop selling training, start selling solutions"

 

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EPISODE 4

Abbey Scott: Mood Board

Today we talk about crafting your brand through a specific tool.

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EPISODE 3

Toxic Angelz Bikinis: CEO Margaret Chin

Make more money with the right mindset

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In this episode we learn about:

We Introduce Margaret, Owner of Toxic Angelz Bikinis.

How she got started, the grunt work, networking, no website, and what she has learned from the experience

The difficulties in managing people.

Using social media to her advantage!

How she knows where to improve to grow the company in every way she can!

Speaking to competition: How she deals with it?

Episode Highlights:

2:45- Why Margarets' bikinis are different! Digging into the fine details of the quality of the suits she makes!

4:00- Tips on how to CHOOSE the right bikini for bikini competitors: Hair color, Skin tone, Height, Size, how to show off your hard work properly!

6:45-What she wished she had a little bit more help with when running her business! where guidance could have helped!

8:30- How She grew toxic bikinis/ How she STARTED. She went to school and studied to be a dental hygienist only to find it wasn't what she enjoyed. Taking the leap.

10:00- What She thinks about being a BOSS/Being in her position as a business owner/ Ups and Downs

11:15- How she deals with competition/ Other bikini companies

12:54- How do you travel/ have fun and stay organized at the same time?

14:35- How she learned to better her booths at expos and found what works, and what doesn't. Finding out how to make it an experience and not a hassle!

16:22- How much of a difference it is to close deals and build relationships in person. Really connecting with people and making sure they get exactly what they need for the stage!

17:45- Talking about Toxic Beach House(Regular Swimwear). Her 2nd Company geared towards everyday people and not so much competitors. Looking forward to bringing new designs to the company

18:58- Where we can find her business!(Online, Social Media)

 

Powerful Quotes:

  • "I didn't go to school for it, I self taught myself how to make the designs"
  • "You learn as you go, things arise and you handle it and learn from it."
  • "You have to wear all the hats in the beginning before you can pass them off"
  • "I just...didn't give up."
  • "When going to events or on vacations, you have to plan things out way in advance!'

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EPISODE 2

Abbey Scott: Money Mindset

Make more money with the right mindset

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EPISODE 1

What is Build Your Legacy?

Giveaway every Friday- Share on FB to ENTER

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In this episode we learn about:

  • Introduce top marketing influencers industry gurus and their experiences
  • Our background and stories: How we became successful
  • How to add value to your business to obtain loyal clients
  • Best place to start a business
  • What separates Coffee Over Cardio from other businesses
  • The purpose of Build your Legacy

 

Episode Highlights:

  • 1:06 Mike’s story: Southern country boy, building a hard work ethic. Chopping and selling firewood: first business opportunity. Nursing? to bodybuilding, fitness modeling in NYC, bartending, online training.
  • 7:16 Mike’s story continued: Adding value to personal training. Teaching personal trainers how to sell supplements with their services.
  • 10:14 Back to Alabama: Working with IFBB pros and growing their businesses and platforms. Focusing on relationships with clients.
  • 14:08 From California to Texas. Social media is big, working with fitness gurus and started apparel companies. The best place to start a business.
  • 18:17 How indecision will hurt you. Why confidence and work ethic are important.
  • 20:25 Abbey’s story: being coachable, softball, discipline, responsibility and time-management.
  • 27:25 How the experience of hating to lose was transformed into thriving in a male-dominated industry. Advantages of being a woman on Wall Street.
  • 30:20 Abbey’s first competition, body-building and online-training.
  • 34:00 Ditching finance, full-time coffee. Taking a risk. Diving into small business ownership. Starting a marketing company together.
  • 39:15 What separates Coffee Over Cardio from other businesses. How we created a community. What challenges we overcame. Confidence is key.
  • 44:15 Who is Abbey? Maybe the next president of the US, you never know.
  • 51:20 The purpose of build your legacy. Thriving off of others successes. Streamlining our program. We want to set you up for success.

 

Powerful Quotes:

  • “Find how you can add value on top of the basic structure.”
  • “It’s how you’re selling, not what you’re selling.”
  • “When I see a company that starts to fail and tail off it’s because they care about the efficiency of a person(Client) that is purchasing...instead of the process of learning about that individual and making them a long-term customer.”
  • “If you give more than you ask, you will have that client long-term.”
  • “If somebody else has done it, you can too.”